Yeah, I am talking about
the 'arrow' that you can see between the E and the x. The arrow was introduced
to underscore speed and precision, which are part of the positioning of
The SUN Microsystems logo
is a wonderful example of symmetry and order. It was a brilliant observation
that the letters u and n while arranged adjacent to each other look a lot
like the letter S in a perpendicular direction. Spectacular.
This was a logo created
for a puzzle game called Cluenatic. This game involves unravelling four
clues. The logo has the letters C, L, U and E arranged as a maze. and from
a distance, the logo looks like a key.
Eighty-20 is a small consulting
company which does sophisticated financial modeling, as well as some solid
database work. All their work is highly quantitative and relies on some
serious computational power, and the logo is meant to convey it.
People first guess that
20% of the squares are darkened, but that turns out to be false after counting
them. The trick is to view the dark squares as 1's and the light squares
as 0's. Then the top line reads 1010000 and the bottom line reads 0010100,
which represent 80 and 20 in binary.
Kinda like the surreal
green screen of The Matrix, they want us to read stuff in binary
This was a logo designed
in-house for some internal event at IBM. I like that they are quite relaxed
about the logo, unlike certain other companies who do not like the logo
to be tampered with in any way even for internal promotions.
You might think the arrow
does nothing here. But it says that amazon.com has everything from a to
z and it also represents the smile brought to the customer's face. Wow,
that is quite deep.